Our Click Protection System works around the clock to identify clicks we believe you shouldn’t have to pay for—but until now, you had to take our word for it. Now you can use our new Click Filter Report to find out how many clicks we’re throwing out.
Who needs a click filter report?
We created the report for a few reasons:
- We want to give you as much transparency as we can
- We want to add to the tools at your disposal for monitoring your own traffic.
- We believe our Click Protection System is one of the best in the industry, and we want you to see what it does for your account.
This report will help you understand how many clicks we are recording and how many of the ones we do record are deemed invalid. You can compare that information to the clicks you’re seeing through your weblogs or third party products and, if something doesn’t seem quite right, you can submit a click investigation request to our team.
Why your discarded clicks might be different
We typically discard between 12 and 15 percent of all clicks, but your account may or may not be “typical.” There can be a number of reasons for this. Click fraud perpetrators can target one industry more than another, or attack more frequently in one month than another, or focus on one product more than another.
While click fraud can be unpredictable, we can and do detect patterns . If you notice a spike in the Click Filter Report—for example, your discard rate goes from 7 percent to 21 percent— that means your invalid clicks increased, but our Click Protection System caught them.
How to use it
You can find the Click Filter Report in the same location as all other account reports, by clicking the “Reports” tab, then selecting “Click Filter” under the “Traffic Quality Reports” section in the Reports Navigator on the left side of the screen.
The Click Filter Report provides information for any timeframe you want. You can customize the report to include data such as impressions, invalid clicks, invalid click rate, and average cost-per-click. Additionally, if you are using our analytics tools, you can track data such as click conversion rate and revenue.
You can choose to view this data across your entire account or by campaign, by distribution tactic, or by specifying certain campaigns by name via the search function. If you have multiple accounts, the report can display data from all of your accounts simultaneously.
This report follows other recent traffic quality measures we’re undertaking. And now you’ll have a little more visibility into exactly what we’re doing for you.
– Reggie Davis, VP of Network Quality
