Freitag, 9. Mai 2008

Google AdWords and Google AdSense Problems still Persistent, even after 24 Hours!

For the last 24 hours (Mar 8th PST) there have been numerous reports that Google has been quite slow in updating its Google AdWords and Google AdSense reports and thus these reports are generating wrong data. There are multiple threads at both Webmaster World and Google Groups with over 130 posts in Webmaster World and with about 100 posts in Google Groups.

It has been more than 24 hours and yet there seems to be no indication of the problem being resolved nor there is any confirmation that a solution is in the works. However, over Webmaster World and Google Groups, assurances have been given by Google that the concern is only report related and the data tracking is proceeding smoothly. As soon as the reporting error is fixed, correct data will be displayed in these reports.

A post on Webmaster World by an AdSense Advisor states, “Thanks for your comments and your patience, and apologies for the delay. Our engineering team is working to address this issue as soon as possible. Please be assured that your account statistics have still been tracked, and we are working on displaying them in your account. I will be sure to post with any additional updates”.

A similar post has been posted by AdSense Pro Stephanie in Google Groups stating, “I've escalated your reports to our engineers, and they're currently investigating the issue. I'll be sure to update this thread as soon as I have any more info — thanks for your patience in the meantime.” A little while later, she reports again stating, “I've just received an update from our engineers: they're still working on resolving the issue, but they have confirmed that no statistics or data have been lost from your accounts. I'll let you know when I have more info about when you might expect to see updated stats. Again, we appreciate your patience.”

Google needs to resolve this concern on an urgent basis as there are many concerned and bewildered Webmasters out there for whom these wrong statistics mean a lot of damage.
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Erster Second-Life-Dokumentarfilm geht online

"Molotov Alva" ist keine Dokumentation über Second Life, sondern eine in Second Life gedrehte Dokumentation über einen Mann, der spurlos verschwand und in der 3D-Welt wieder auftauchte.

Das niederländische Filmproduktionsunternehmen Submarine zeigt ab sofort die ersten drei Teile seines zehnteiligen Dokumentarfilm, der vollständig in Second Life gedreht wurde: "Molotov Alva and His Search for the Creator: A Second Life Odyssey", kann unter http://www.molotovalva.com angeschaut werden. Der Film ist eine Zusammenfassung von zehn Video-Tagebüchern, die Molotov Alva zusammengestellt hat. Er verschwand spurlos im Januar 2007 und tauchte im Second Life wieder auf. Die Tagebücher sind die Basis des Dokumentarfilms, der von Douglas Gayeton gedreht wurde.

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Landing page load time now available on the Keyword Analysis Page

In early March, we announced that we'd soon incorporate an additional factor into Quality Score, namely landing page load time -- where load time is defined as the amount of time it takes for a user to see the landing page after clicking an ad. Now, we'd like to post with an update.

Starting today, load time evaluations will be displayed on the Keyword Analysis page, for your review. We suggest taking some time to evaluate and understand this information because, starting mid-June, landing page load time will be incorporated into your Quality Score.

Once you've had the chance to review and evaluate this information, you may wish to make changes to improve your landing page load time. People who click your ads may well thank you for it, by becoming your satisfied customer.

To learn more about load time and landing page quality, please see this article in the AdWords Help Center.

more:

As it had been expected, Google has announced, that it will now be displaying load time evaluations or Landing Page Load Time on the Keyword Analysis Page. This factor will directly impact a Webmaster's 'Quality Scores'. Depending upon the loading speed of the keywords with landing pages, the Quality Scores will be determined. The slower the landing page, the lower would be the quality score and vice-versa.

Google AdWords Adds Landing Page Load Time as a factor for Quality Score

As of now the Landing Time will only be displayed in the Keyword Analysis page. However, come mid-June this year, Landing Page load time considerations will be evaluated for the Quality Scores. Google has provided sort of a 'Help Center' for Webmasters to understand the complexity and the importance of the Landing Page Load time and find tips and suggestions to improve their webpage load timings. Google recommends that this article should be thoroughly read and understood, to avoid any confusions.

There have been a chatter as well regarding the induction of Landing Page Load Time. Here are some interesting posts for our readers:

“Except in extreme circumstances is this really warranted? Really?

It's 2008, large segments of the population have broadband and those that don't are familiar with the load time of an average page.

If it were 2001 this would make perfect sense…but at this stage of the game does it really make sense for webmasters to worry about the load time of their pages (unless there is a drastic amount of load time that is out of the ordinary).

The last time I paid conscious attention to the load time of a page was probably 4-5 years ago…it feels like a step backwards to worry about getting all those gif images to be 2kb less just to please the adbot.

I feel this a change that no one really asked for…advertisers with obscene load times will be pushed out anyway as customers bounce instead of waiting for the page to load.”

“I suspect this has nothing to do with broadband speed, but rather the design of the target-page, in most cases a shop system, I assume.

In general, webmasterworld-readers have always paid considerable attention to this very, very important issue loading-speed. But this is definitely not the case for many online-shop-owners, who probably paid a hell of a lot of money for a dubious system with loading times of 10 seconds and more on SERVER side. Often an important reason why they had to use adwords at all;)

I'm relatively new to adwords: Does this mean, that my fast-loading page will be placed higher than a lame competitor's, who bids an equivalent sum? Does quality outweigh money with respect to placement?”
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Peter Mika talks about SearchMonkey and the Semantic Technology Conference

http://blogs.talis.com/nodalities/



In our latest podcast I talk with Peter Mika of Yahoo! Research. Peter is speaking at the Semantic Technology Conference in San Jose later this month, and we explore the topic of his presentation as well as learning more about Yahoo! bringing semantic technologies to the mainstream with SearchMonkey.

During the conversation, we refer to the following resources;

This conversation was conducted using Skype on Thursday 8 May, recorded with Ecamm Network’s Call Recorder for Skype, and edited on a Mac with Garageband. Thanks are due to Andrew Peterson for his advice on editing the audio.

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Display ads next to Google search results

By Michael Estrin

hic display ads served alongside Google search results could soon be a possibility, according to a Bloomberg report.

[Matching graphical-display ads with image searches] "represents a large opportunity, and there's lot of potential for advertising revenue there," Marissa Mayer, a VP at Google, told Bloomberg Radio.

Google didn't announce the plans for the immediate future, but according to Mayer, the search giant is working on the right platform. The display ads may be a strong compliment to Google's image search tool, which so far hasn't seen much success with the text ads used to monetize keyword searches.

Late last month, Google revealed plans to change the way users conduct image searches by allowing its algorithm to index for information in the picture rather than the accompanying text.

Google's decision to explore its display advertising opportunities comes as no surprise given the company's recent completion of its DoubleClick acquisition.

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DoubleClick pusht Mobile Marketing

Mit der Integration der mobilen Ad Management-Lösung DoubleClick Mobile in mobile Kundennetzwerke sollen Publisher ihre mobile Werbung jetzt auch indirekt vermarkten können.

Googles Marketing-Neuerwerbung DoubleClick wird sein mobiles Ad Management System DoubleClick Mobile in mobile Kunden-Netzwerke wie AdMob, Google's AdSense für mobile Inhalte, das MBrand Network von Millennial Media sowie dessen Decktrade Performance Network integrieren. Dank dieser neuen Funktion sollen Publisher mobiler Inhalte ihr verfügbares Inventar erweitern. „Wir sind davon überzeugt, dass Werbetreibende bessere Vertriebsmöglichkeiten haben, wenn sie ihr Inventar für mobile Werbung direkt und indirekt verkaufen können“, erläutert Jonathan Bellack, Product Manager für DoubleClick Mobile. „Publisher profitieren davon durch eine bessere kommerzielle Verwertung."

Über den automatisierten Zugang zu einem oder mehreren Netzwerken von Anbietern mobiler Inhalte haben Publisher die Möglichkeit, ihr Inventar für mobile Werbung mit DoubleClick Mobile sowohl direkt als auch indirekt zu vermarkten. DoubleClick Mobile gibt einen Überblick darüber, welches Inventar zum Verkauf zur Verfügung steht, welches bereits direkt verkauft wurde und welches durch Kunden-Netzwerke belegt ist. DoubleClick Mobile ist Teil des DoubleClick Revenue Centers, das das Management und die Verwaltung von Display-Kampagnen zusammen mit neuen Marketingkanälen wie mobiler Werbung erlaubt.
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