Google Sites led the U.S. core search market in July with 63 percent of the searches conducted, up from 61.9 percent in July, followed by Yahoo! Sites (19.6 percent), Microsoft Sites (8.3 percent), Ask Network (4.8 percent), and AOL LLC (4.3 percent).
| comScore Core Search Report* | |||
| Core Search Entity | Share of Searches (%) | ||
| Jul-08 | Aug-08 | Point Change Aug-08 vs. Jul-08 | |
| Total Core Search | 100.0% | 100.0% | NA |
| Google Sites | 61.9% | 63.0% | 1.1 |
| Yahoo! Sites | 20.5% | 19.6% | -0.9 |
| Microsoft Sites | 8.9% | 8.3% | -0.6 |
| Ask Network | 4.5% | 4.8% | 0.3 |
| AOL LLC | 4.2% | 4.3% | 0.1 |
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
Americans conducted 11.7 billion searches at the core search engines, nearly identical to the number of core searches conducted in July. Google Sites handled 7.4 billion core searches (up 2 percent), followed by Yahoo! Sites with 2.3 billion and Microsoft Sites with 977 million.
| comScore Core Search Report* | |||
| Core Search Entity | Search Queries (MM) | ||
| Jul-08 | Aug-08 | Percent Change Aug-08 vs. Jul-08 | |
| Total Core Search | 11,753 | 11,748 | 0% |
| Google Sites | 7,273 | 7,398 | 2% |
| Yahoo! Sites | 2,405 | 2,300 | -4% |
| Microsoft Sites | 1,045 | 977 | -7% |
| Ask Network | 531 | 569 | 7% |
| AOL LLC | 499 | 504 | 1% |
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
August U.S. Expanded Search Rankings
In the comScore August 2008 analysis of the top properties where search activity is observed, Google Sites led with 10.2 billion searches, a 2-percent increase versus July. Yahoo! Sites ranked second with 2.4 billion searches, followed by Microsoft Sites with 1 billion and AOL LLC with 839 million.
| comScore Expanded Search Query Report | |||
|
Expanded Search Entity | Search Queries (MM) | ||
| Jul-08 | Aug-08 | Percent Change Aug-08 vs. Jul-08 | |
| Total Expanded Search | 17,158 | 17,271 | 1% |
| Google Sites | 9,945 | 10,158 | 2% |
| | 7,463 | 7,594 | 2% |
| YouTube/All Other | 2,482 | 2,564 | 3% |
| Yahoo! Sites | 2,546 | 2,427 | -5% |
| Yahoo! | 2,510 | 2,393 | -5% |
| All Other | 36 | 34 | -6% |
| Microsoft Sites | 1,090 | 1,021 | -6% |
| MSN-Windows Live | 1,058 | 988 | -7% |
| Microsoft/All Other | 32 | 33 | 3% |
| AOL LLC | 814 | 839 | 3% |
| AOL Search Network | 452 | 468 | 4% |
| MapQuest/All Other | 362 | 371 | 2% |
| Fox Interactive Media | 547 | 593 | 8% |
| MySpace | 539 | 585 | 9% |
| All Other | 8 | 8 | 0% |
| Ask Network | 535 | 572 | 7% |
| Ask.com | 364 | 357 | -2% |
| MyWebSearch.com/ All Other | 171 | 215 | 26% |
| eBay | 435 | 434 | 0% |
| Craigslist.org | 340 | 335 | -1% |
| Facebook.com | 173 | 186 | 8% |
| Amazon Sites | 166 | 168 | 1% |
