You’ll know about web pages that get more clicks, revenue generated per page, CPM rates, top referring sites, etc.
You will soon be able to track visitor clicks on your AdSense ads using Google Analytics reports.
These new reports in Analytics have enough details to help you exactly measure AdSense performance on every single page of your website.
Google dropped hints on AdSense - Analytics integration some two years but the program has finally entered the beta phase as revealed by a post on GoogleCache (offline now).
Luckily the story remained in FeedDemon’s cache and picking from there, following is a summary of AdSense related data that you’ll be able to track via Google Analytics:
1. The number of times AdSense ads were clicked on any given web page.
2. AdSense revenue generated per page for clicks mentioned in #1.
3. You’ll also know the CTR and CPM for all web pages - no need to create individual URL channels in your AdSense dashboard.
4. "Top AdSense Referrers" - this is the most interesting report as it helps you know about revenue made per referring websites.
Let’s take an example. Assume two sites - digg.com and cnn.com - have linked to a page on your website and are sending some referral traffic. Now Analytics will tell you exactly how much AdSense revenue you are making through traffic from each of these sites.
This report has enormous potential as it lends a "measurable" value to each incoming link. Some sites could even use this as a replacement for affiliate programs.
All the above information is based on screenshots that were shared by Google Cache but that story is no longer available on the web.
Here are more screenshots from the same source that give exciting hints about what’s coming next.
AdSense Overview
There’s a new AdSense section added to the Analytics Reports that displays complete statistics about how visitors interact with Google Ads on your site and how have the ads performed over time.
Top AdSense Content
This report gives a consolidated view of AdSense earnings made along with information like clicks per page, CTR, CPM and total number of ad impressions.
AdSense Trending
This Analytics report will give an overview of how your AdSense earnings have changed over time (like your site traffic in Google Trends).
AdSense Revenue Per Page
This report is similar to the ‘Top AdSense Content’ report but that was for the entire site and this is on the page level.
Top AdSense Referrers
Let’s say site abc.com and xyz.com have linked to a page on you are website and you are getting referral traffic. With the AdSense Referrer report, you’ll know the exact revenue that you are making from visitors that are coming to you via two different sources.
Great for AdSense Revenue Sharing Sites
All these new AdSense - Analytics reports will also be very useful if you plan to have a site / blog with multiple contributors and their payment is a fixed percentage of AdSense Revenue generated from articles that they have written. No complex Excel sheets required anymore.
