Automatic Matching (beta) nur für freigeschaltete beta-test accounts (zzt.)
Dear AdWords Advertiser,
On May 20, 2008, a checkbox will appear on your campaigns' 'Edit Campaign Settings' pages giving you access to an optional beta feature called 'automatic matching.' The feature will be enabled by default, although it won't begin to affect your account until June 3, 2008.
Please use this time to decide if you'd like to participate in the automatic matching beta. If you wouldn't, simply uncheck the box on the 'Edit Campaign Settings' page for each of your campaigns before June 3rd. Below you'll find more information about automatic matching and how to opt out, if you choose to do so.
I. About Automatic Matching
Automatic matching shows your ads on relevant search queries not already captured by your keywords. It works by analyzing the content of the landing pages, ads, and keywords in your ad group. It then shows your ads on search queries relevant to this information.
The system will continually monitor your performance on these queries and adjust its matches accordingly. Automatic matching aims to show your ads only on queries that yield a high clickthrough rate (CTR) and a cost-per-click (CPC) comparable to or lower than your ad group's current average CPC. This way, your ads receive additional targeted traffic at a similar cost to your current traffic.
Automatic matching won't affect the traffic you're currently receiving. In addition, automatic matching will have no impact if your campaigns already capture the majority of relevant traffic.
See a list of frequently asked questions about automatic matching at http://adwords.google.com/support/bin/topic.py?topic=13669&hl=en_US.
II. How to Opt Out
See full instructions for opting out at http://adwords.google.com/support/bin/answer.py?answer=86319&hl=en_US. Remember, you'll be able to opt out as early as May 20th, but the feature won't begin to affect your account until June 3rd.
If you have a large number of campaigns in your account and don't want to opt each one out of automatic matching, please reply to this email by May 29th stating that you don't wish to participate in this beta.
We're eager to hear your feedback once this feature has run in your account for a few weeks - just reply to this email with any comments or suggestions.
Thank you for advertising with us. We look forward to providing you with the best advertising service possible.
Sincerely,
