* All names of objects (campaign, ad group, keyword, etc.) that are offline are displayed with red text for easy recognition.
* The "Top Campaigns" and “Watched Campaigns” tables on the Dashboard page now include a “Status” column to help you identify if and why any campaigns are offline.
* Minor updates to the "Campaigns" page have been made, including a new “Status” column, the ability to filter by “Status” when using the Advanced Search function, and replacing the “Campaign On/Off” button with individual “Pause” and “Unpause” buttons.
* We made minor tweaks to the Ads table on an Ad Group page, including adding a “Status” column, and replacing the “Campaign On/Off” button with individual “Pause” and “Unpause” buttons.
* New status settings have been added on the Search page, under the Campaigns tab.
* The addition of the “Status” column to the Ad Group, Ad and Keyword Search screens under the Campaigns tab.
* The ability to export (using the “Download” button) account information has been added to account-level Ad Group and Keyword pages, under the Campaigns tab.
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What's New
Here are the latest features and enhancements to help you manage your ad campaigns.
Areas in which we made small enhancements to your account interface include:
- Status for offline objects (campaign, ad group, keyword, etc.) displays in red. Objects that are online are displayed in blue or black letters. Learn more about status display.
- The "Top Campaigns" and "Watched Campaigns" tables on the Dashboard page now include a "Status" column. Learn more about Top and Watched Lists.
- Minor updates to the "Campaigns" page, including adding a "Status" column. Learn more about Campaign status.
- Minor updates to the Ads table on an Ad Group page. Learn more about Ad status settings.
- The ability to export (using the "Download" buttons) at the account-level Ad Group and Keyword pages, under the Campaigns tab. Learn more about downloading ad groups for export and the column specifications for the bulk export spreadsheet.
Our goal is to improve search users’ experience, while also improving the value of traffic to you. Last year, we launched several initiatives that have directly impacted the way we price the leads we provide you, including:
- A new ranking model, based on both the ad’s quality—or relevance—and the bid amount.
- Pricing discounts, which can discount your cost-per-click on clicks on our partners’ sites based on our assessment of the quality of traffic delivered by those sites.
Now, we've changed the way we set the minimum bid required to participate in a Sponsored Search keyword market. Previously, the minimum bid for any keyword in our system was $0.10. With this update, your minimum bid required to participate in a keyword market can be higher or lower than $0.10. The amount set as your minimum bid on a keyword can vary depending on multiple factors, such as the relevance of your keywords (as measured by the quality of the ads associated with them in an ad group), and the number of bidders and their bid amounts in the particular keyword market. Currently, Content Match minimum bids remain at $0.10
