Top 50 Ad Focus Ranking
Platform-A led the October Ad Focus ranking reaching 91 percent of the 190.6 million Americans online. Yahoo! Network followed reaching 86 percent and Google Ad Network captured the third position reaching 83 percent of Americans online. ValueClick Networks moved up one position to #4 reaching 82 percent of online users and Traffic Marketplace rose one position to #8 reaching 74 percent.
TABLE 1
comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)
October 2008 vs. September 2008
Total U.S. - Home, Work and University Locations
Source: comScore Media Metrix
Total Unique Visitors (000)
Sep-08
Oct-08
% Change
Rank by Unique Visitors
Total Internet : Total Audience
189,468
190,616
1
N/A
TheStreet.com Sites
4,135
10,550
155
101
Spencer Gifts, LLC.
2,077
5,058
144
231
HULU.COM
2,850
5,342
87
214
Healthgrades
2,894
5,034
74
234
Everyday Health
14,930
25,781
73
31
BARACKOBAMA.COM
5,350
8,515
59
131
Cablevision
6,049
9,571
58
112
NBC Universal
16,034
24,896
55
33
Kayak.com Network
5,141
7,860
53
144
JPMorgan Chase Property
15,506
23,142
49
41
*Ranking based on the top 250 properties in October 2008
TABLE 2
comScore Top 10 Gaining Categories by Percentage Change in Unique Visitors (U.S.)
October 2008 vs. September 2008
Total U.S. - Home, Work and University Locations
Source: comScore Media Metrix
Total Unique Visitors (000)
Sep-08
Oct-08
% Change
Total Internet : Total Audience
189,468
190,616
1
Politics
20,081
28,016
40
Retail - Flowers/Gifts/Greetings
33,659
40,358
20
Retail - Toys
21,461
25,195
17
e-cards
28,537
33,377
17
Entertainment - Humor
25,486
29,797
17
Retail - Mall
26,509
30,742
16
Gay/Lesbian
2,771
3,189
15
Retail - Apparel
59,354
67,144
13
Teens
28,765
32,505
13
Auto - Manufacturer
22,154
25,015
13
TABLE 3
comScore Top 50 Properties (U.S.)
October 2008
Total U.S. - Home, Work and University Locations
Unique Visitors (000)
Source: comScore Media Metrix
Rank
Property
Unique Visitors
(000)
Rank
Property
Unique Visitors
(000)
Total Internet : Total Audience
190,616
1
Google Sites
147,035
26
Superpages.com Network
29,387
2
Yahoo! Sites
144,903
27
Verizon Communications Corporation
28,094
3
Microsoft Sites
123,483
28
Gorilla Nation
27,218
4
AOL LLC
111,259
29
Bank of America
26,414
5
Fox Interactive Media
90,636
30
United Online, Inc
26,280
6
eBay
70,737
31
Everyday Health
25,781
7
Ask Network
70,449
32
WordPress
25,392
8
Wikimedia Foundation Sites
63,275
33
NBC Universal
24,896
9
Amazon Sites
60,099
34
Answers.com Sites
24,865
10
Glam Media
56,640
35
Shopzilla.com Sites
24,350
11
CBS Corporation
52,680
36
Demand Media
23,657
12
New York Times Digital
49,324
37
Weatherbug Property
23,531
13
Turner Network
49,186
38
Monster Worldwide
23,363
14
Apple Inc.
48,673
39
CareerBuilder LLC
23,309
15
FACEBOOK.COM
45,954
40
Photobucket.com LLC
23,271
16
Viacom Digital
45,884
41
JPMorgan Chase Property
23,142
17
AT&T Interactive Network
37,036
42
Real.com Network
23,024
18
craigslist, inc.
36,732
43
Gannett Sites
22,651
19
Adobe Sites
36,004
44
AT&T, Inc.
22,248
20
Weather Channel, The
34,717
45
ESPN
21,941
21
Time Warner - Excluding AOL
33,415
46
iVillage.com: The Womens Network
21,124
22
Wal-Mart
33,038
47
WebMD Health
19,623
23
Comcast Corporation
31,250
48
WhitePages
19,267
24
Target Corporation
30,950
49
WorldNow - ABC Owned Sites
19,017
25
Disney Online
30,209
50
Expedia Inc
18,402
TABLE 4
comScore Ad Focus Ranking (U.S.)
October 2008
Total U.S. - Home, Work and University Locations
Unique Visitors (000)
Source: comScore Media Metrix
Rank
Property
Unique Visitors (000)
Reach %
Rank
Property
Unique Visitors (000)
Reach %
Total Internet : Total Audience
190,616
100%
1
Platform-A**
173,713
91%
26
YOUTUBE.COM
80,877
42%
2
Yahoo! Network**
164,080
86%
27
Centro - Potential Reach
80,225
42%
3
Google Ad Network**
158,928
83%
28
MYSPACE.COM*
76,257
40%
4
ValueClick Networks**
155,356
82%
29
Vibrant Media**
76,000
40%
5
Specific Media**
150,176
79%
30
NNN Total Newspapers: U.S.
74,797
39%
6
Tribal Fusion**
144,354
76%
31
Undertone Networks**
74,641
39%
7
Yahoo!
143,089
75%
32
Ask Network
70,449
37%
8
Traffic Marketplace**
140,302
74%
33
Gorilla Nation Media - Potential Reach
68,483
36%
9
Google
138,767
73%
34
Kontera**
64,468
34%
10
24/7 Real Media**
135,528
71%
35
IAC Ad Solutions - Potential Reach
64,422
34%
11
Tremor Media - Potential Reach
135,222
71%
36
Pulse 360**
60,430
32%
12
Casale Media - MediaNet**
135,054
71%
37
MSN.COM Home Page
57,617
30%
13
Adconion Media Group**
130,650
69%
38
Ybrant - Oridian - ADdynamix Network**
56,291
30%
14
YuMe Video Network - Potential Reach
130,247
68%
39
EBAY.COM
55,436
29%
15
interCLICK**
129,477
68%
40
IB Local Network
54,747
29%
16
Revenue Science**
127,186
67%
41
NNN Top 25
52,482
28%
17
DRIVEpm**
123,594
65%
42
TattoMedia**
51,659
27%
18
Turn, Inc**
117,016
61%
43
ITN Digital Networks - Potential Reach
51,633
27%
19
CPX Interactive**
116,817
61%
44
AMAZON.COM
49,102
26%
20
Collective Media**
113,336
59%
45
Business.com Network
47,322
25%
21
ADSDAQ by ContextWeb**
113,320
59%
46
Intergi - Potential Reach
46,861
25%
22
AOL Media Network
111,259
58%
47
QuadrantONE - Potential Reach
46,233
24%
23
MSN-Windows Live
110,615
58%
48
MapQuest
46,049
24%
24
Burst Media**
105,962
56%
49
FACEBOOK.COM
45,954
24%
25
AdBrite**
90,165
47%
50
AdOn Network**
44,095
23%
Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in October. For instance, Yahoo! was seen by 75 percent of the 190 million Internet users in October.
* Entity has assigned some portion of traffic to other syndicated entities.
** Denotes an advertising network.
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