October 2008 U.S. Core Search Rankings

Google Sites led the U.S. core search market in October with 63.1 percent of the searches conducted, up 0.2 percentage points from September, followed by Yahoo! Sites (20.5 percent), Microsoft Sites (8.5 percent), Ask Network (4.2 percent), and AOL LLC (3.7 percent).



comScore Core Search Report*
October 2008 vs. September 2008
Total U.S. – Home/Work/University Locations
Source: comScore qSearch 2.0

Core Search Entity


Share of Searches (%)

Sep-08


Oct-08


Point Change

Oct-08 vs. Sep-08

Total Core Search


100.0


100.0


N/A

Google Sites


62.9


63.1


0.2

Yahoo! Sites


20.2


20.5


0.3

Microsoft Sites


8.5


8.5


0.0

Ask Network


4.3


4.2


-0.1

AOL LLC


4.1


3.7


-0.4

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.





Americans conducted 12.6 billion searches at the core search engines, a 7-percent gain versus September. Google Sites handled 8 billion core searches (up 7 percent), followed by Yahoo! Sites with 2.6 billion (up 9 percent) and Microsoft Sites with 1.1 billion (up 8 percent).





comScore Core Search Report*
October 2008 vs. September 2008
Total U.S. – Home/Work/University Locations
Source: comScore qSearch 2.0

Core Search Entity


Search Queries (MM)

Sep-08


Oct-08


Percent Change

Oct-08 vs. Sep-08

Total Core Search


11,798


12,642


7%

Google Sites


7,422


7,971


7%

Yahoo! Sites


2,386


2,589


9%

Microsoft Sites


998


1,080


8%

Ask Network


510


530


4%

AOL LLC


481


472


-2%

* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.



October U.S. Expanded Search Rankings

In the comScore October 2008 analysis of the top properties where search activity is observed, Google Sites led with 10.8 billion searches, a 6-percent increase versus September. Yahoo! Sites ranked second with 2.7 billion searches, followed by Microsoft Sites with 1.1 billion and AOL LLC with 770 million.



comScore Expanded Search Query Report
October 2008 vs. September 2008
Total U.S. – Home/Work/University Locations
Source: comScore qSearch 2.0



Expanded Search Entity


Search Queries (MM)

Sep-08


Oct-08


Percent Change

Oct-08 vs. Sep-08

Total Expanded Search


17,359


18,389


6%

Google Sites


10,109


10,759


6%

Google


7,632


8,179


7%

YouTube/All Other


2,477


2,580


4%

Yahoo! Sites


2,511


2,715


8%

Yahoo!


2,483


2,685


8%

All Other


28


30


7%

Microsoft Sites


1,037


1,125


8%

MSN-Windows Live


958


1,035


8%

Microsoft/All Other


79


90


14%

AOL LLC


795


770


-3%

AOL Search Network


448


424


-5%

MapQuest/All Other


347


346


0%

Ask Network


649


683


5%

Ask.com


361


362


0%

MyWebSearch.com/ All Other


288


321


11%

Fox Interactive Media


624


574


-8%

MySpace


614


563


-8%

All Other


10


11


10%

eBay


411


464


13%

Craigslist.org


368


378


3%

Facebook.com


183


185


1%

Amazon Sites


143


138


-3%